You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter- office memo, a Board report, a press release, or'? There is good news if writing is not your strong point. Writing is a skill that can be learned. With ...
Read the rest of this entry »

Strategies of Successful Market Offers copyright 2002 Pavel Lenshin USP According to economic theories we live in the world of monopoly competition. That term shouldn't confuse you, as the meaning behind implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a ...
Read the rest of this entry »

10 ways to work through a business slowdown In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. As a small-business owner, you have a choice in terms of how you view the slowdown - it can either be a time of increased stress, frustration, worry - or you can view it as an opportunity to upgrade your business processes or improve the quality of your life. Here ...
Read the rest of this entry »

I just hung up the phone with Li-Yan, who wants me to come to Malaysia and present a workshop with her on emotional intelligence for businesses. She quit her corporate job there, because she found the work environment stifling, unethical and demoralizing. Now she wants to help businesses in Malaysia change to a more emotionally intelligent culture. We agree that when they do, they won't lose exceptional workers like Li-Yan. Tom McDorman , managing director of Western Digital (Malaysia) Sdn. ...
Read the rest of this entry »

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 910 including guidelines and resource box. Robert A. Kelly © 2003. A Well-Oiled Strategy Machine Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, ...
Read the rest of this entry »

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including guidelines and resource box. Robert A. Kelly © 2003. PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ' properly applied ' does just that. How? The driving force is public relations' fundamental premise which ...
Read the rest of this entry »

You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 771 words, 65 characters per line Thanks, Claudette Rowley ============ The Entrepreneur's Toolbox Claudette Rowley Copyright 2003 Entrepreneurship is largely an inside out proposition. Whether you're trying to create a technology or develop a ...
Read the rest of this entry »

Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers. The key word in that sentence? Relationships. If you want to promote your local business ...
Read the rest of this entry »

Building Consensus in a Family Business Family Business Expert suggests... First, build a strategic plan for the family One of the most difficult problems confronting family businesses is building a consensus about how the business should be operated, now and into the future. In a non family business, the answer is rather simple and obvious: Develop and implement a strategic plan. In a family business, the process is dramatically more complicated and filled with situations that can devastate ...
Read the rest of this entry »

Professionalizing the Family Business Family business expert discusses the difficult and emotionally destructive problems confronted In the 30 years I have been working as a family business consultant, the most difficult and emotionally destructive problems I confront in the "business" element of a family business occur during the transitional phase where the client company is moving from a founder / owner- managed business environment to a professionally managed business environment. It should ...
Read the rest of this entry »