/p> Quick. Name a product or service that you or your business will gain more satisfaction from while it's being developed or produced than when it's finished. Your answer? 'My tax return?''Wrong answer'.'Chocolate chip cookies?''You're getting much closer'.'I give up.' Your strategic business plan'.'I never would have said that.' Well, don't feel embarrassed. Most business owners and managers do not consider developing a Strategic Business Plan for their organization. In fact, less than 20% ...
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Ready For A Business Recovery? by Robert A. Kelly Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences. That's why public relations had better play a central role in your business planning. Particularly since any recovery that takes place will be the result of industrial, commercial and individual consumers alike starting to ...
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You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter- office memo, a Board report, a press release, or'? There is good news if writing is not your strong point. Writing is a skill that can be learned. With ...
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Strategies of Successful Market Offers copyright 2002 Pavel Lenshin USP According to economic theories we live in the world of monopoly competition. That term shouldn't confuse you, as the meaning behind implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a ...
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10 ways to work through a business slowdown In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. As a small-business owner, you have a choice in terms of how you view the slowdown - it can either be a time of increased stress, frustration, worry - or you can view it as an opportunity to upgrade your business processes or improve the quality of your life. Here ...
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I just hung up the phone with Li-Yan, who wants me to come to Malaysia and present a workshop with her on emotional intelligence for businesses. She quit her corporate job there, because she found the work environment stifling, unethical and demoralizing. Now she wants to help businesses in Malaysia change to a more emotionally intelligent culture. We agree that when they do, they won't lose exceptional workers like Li-Yan. Tom McDorman , managing director of Western Digital (Malaysia) Sdn. ...
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Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 910 including guidelines and resource box. Robert A. Kelly © 2003. A Well-Oiled Strategy Machine Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, ...
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Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including guidelines and resource box. Robert A. Kelly © 2003. PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ' properly applied ' does just that. How? The driving force is public relations' fundamental premise which ...
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You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 771 words, 65 characters per line Thanks, Claudette Rowley ============ The Entrepreneur's Toolbox Claudette Rowley Copyright 2003 Entrepreneurship is largely an inside out proposition. Whether you're trying to create a technology or develop a ...
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Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers. The key word in that sentence? Relationships. If you want to promote your local business ...
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Building Consensus in a Family Business Family Business Expert suggests... First, build a strategic plan for the family One of the most difficult problems confronting family businesses is building a consensus about how the business should be operated, now and into the future. In a non family business, the answer is rather simple and obvious: Develop and implement a strategic plan. In a family business, the process is dramatically more complicated and filled with situations that can devastate ...
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Professionalizing the Family Business Family business expert discusses the difficult and emotionally destructive problems confronted In the 30 years I have been working as a family business consultant, the most difficult and emotionally destructive problems I confront in the "business" element of a family business occur during the transitional phase where the client company is moving from a founder / owner- managed business environment to a professionally managed business environment. It should ...
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Pruning The Family Buusiness Tree One of my favorite stories about Yankee catcher Yogi Berra is the one about him going into a pizza shop and ordering a pizza to go. The proprietor asked Yogi if he would like the pizza pie cut into 6 or 8 slices. Yogi replied 6 because he was not that hungry! Families grow faster than the business For many family businesses, the families grow faster than the business. Their business is like a pie that is being cut into smaller and smaller pieces. This can end ...
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Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: · Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. · Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500. · Even if you can produce your business cards at ...
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Your Business Profile by Bob Osgoodby So you followed our advice and went to all the work to build your own website, and now it's up and running. You put a hit counter on the site, and are dismayed at the number of visitors who stop by to visit. Aside from your personal hits when you check the activity, there have been few if any others. You notified everyone in your address book, put up a few FFA ads, paid someone to submit your site to a few search engines, and nothing seemed to generate ...
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